Start and Run Your Own Record Label [book]
Link Many people dream of having their own record label. This book by Daylle Deanna Schwartz lets you know what you’ll be in for. Topics include: Signing Artists to Your Label, Creating Your Product, How Record Distributors Operate, Getting Product into Stores, Getting Radio Play, and more. The author actually started and ran her own record label for 5 years and she provides much useful information. The writing style is somewhat informal and a bit sloppy at times, but it’s well worth the read. Just when the author starts to seem self-absorbed with her experiences, she cleverly redeems herself with advice and stories from others in the record (CD) industry. To round things out, there’s a chapter on using the internet to promote and market your product. Even if you just plan to release a CD for your band, this book will give you a lot of great ideas and increase your chances for success.